On October 26th, 2016, I posted to Medium my thoughts and challenges switching from growth hacking to product management. The post had more success than I could have expected so I thought I’d finally link to it from on my own blog. Here’s a preview:
Product Management 2.0: A Growth Story
Are product roadmaps still relevant? How should product managers prioritize features or improvements? Can product management learn anything from the growth hacking movement?
After 4 years of doing growth hacking, I recently made the switch to full-time product management by joining both the Firefox Sync and Accounts teams.
As a reminder, growth is a combination of product and marketing so I thought “hey, this is going to be a breeze.”
The Early Struggle
It turns out that transitioning from growth to product hasn’t been as easy as I would have thought.
Continue Reading on Medium
For nearly 12 years, I’ve started up various web projects. Some succeeded, some almost, others failed miserably. I was excellent at the more “traditional” online marketing strategies like SEO, SEM and more recently SMM but often failed at retaining traffic and converting them once they got to my site. In parts of 2011 and 2012, I slowly became a product guy. I didn’t know that at the time because I was in charge of strategy but in the end, the job description was pretty damn similar.
I’ve made a lot of mistakes in my various ventures but I’ve learned a lot too. Thankfully I’ve even gotten better at the whole fail/learn scenario. I can thank Eric Ries for my new motto of “fail fast and learn quick”.
With this blog, I hope to share with you some of the lessons I’ve learned on my own and from others. I’ll write about cool new growth hacks, comment on those of others, feed you new material I’ve read (and think you should read too) and touch from time to time what I call the more “traditional” online marketing strategies like SEO, SEM and SMM.
Overall, most of what I’ll write will relate to startups because my background mostly consists of working for them or myself and I’d rather stick to what I know.
Here’s to many posts to come…